Sandra Beckwith
Sandra Beckwith has been writing for traditional and online publications since she sold her first magazine article while still a journalism student. Her articles in business, consumer, trade, and custom magazines; in corporate, alumni, and nonprofit organization publications; and on websites and blogs help readers learn more.
The author of three traditionally published nonfiction books and a past contributing editor of three trade journals, Beckwith writes frequently on small business, logistics, supply chain, and work-life balance topics.
Her book marketing website, BuildBookBuzz.com, has been recognized for excellence by four organizations and is ranked in the top 10 globally for book marketing blogs. Beckwith is a graduate of Utica College of Syracuse University, a past member of its Raymond Simon Institute board, and a recipient of its Outstanding Public Relations/Journalism Alumna Award.
More From This Author
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Financial Anxiety? How to Take the Stress Out of Your Finances
You can take action to feel in control of your money, spend more wisely, plan for the future, and reduce your stress level.
· 3 min read
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How to Buy a Franchise
Franchising experts offer insights that will help you understand how this turnkey approach to entrepreneurship works as you consider whether to buy a franchise.
· 4 min read
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Is Venture Capital a Devil's Bargain?
Venture capital comes with significant advantages, but it has downsides, too. Business advisors and small-business owners share five reasons to be cautious about this type of funding.
· 3 min read
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Bookkeeping Options for Time-Starved Startups
You've started your business; now you have to manage the finances. Should you hire a bookkeeper, outsource everything, rely on software alone, or do something else?
· 3 min read
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How to Start a House Cleaning Business
You can get a house cleaning business up and running quickly and affordably, but you'll want to make sure all legal, protection, and record-keeping bases are covered.
· 3 min read
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10 Estate Planning Must-Do's Before You Travel
No one likes to think of worst case scenarios before a trip, but there are certain estate planning documents you should have in place before you leave.
· 4 min read
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Free Versus Paid Apps—When Upgrades Make Sense for Small Businesses
Sometimes a business app's less powerful free version offers what you need, but not always. Here's how to know when it's time to transition from free to paid, and these are the apps that small business owners say are worth the upgrade.
· 3 min read
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How to Start a Photography Business
Shoot for the stars with your camera by learning how to start a photography business.
· 4 min read
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How to Use a Business Email Address and Collaboration Tools to Create a Professional Business Image
Small businesses that want to be competitive must project a professional image. Several tools can help with that, including a business email address and collaboration software. Â
· 3 min read
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How Small Businesses Are Turning to Video and Content Creation Amid COVID-19
With fewer in-person interactions because of the global pandemic, small businesses are turning to video content creation to offer personalized experiences and stay connected to their customers.
· 4 min read
